
A stylish, bladeless tower that really can push a column of air across an entire room, but it asks luxury-appliance money for what is ultimately “just” a fan. Great if you prize design, safety and easier cleaning; less compelling if raw cooling-per-pound or ultra-quiet sleep use are your priorities.
Design & first impressions
The AM07 stands 101 cm tall yet has a skinny 19 cm footprint, so it parks neatly beside a bookcase. At ~3 kg it’s light enough to carry between rooms one-handed, and the magnetic remote that docks on top is still the neatest trick in the category. The big draw is Dyson’s bladeless “loop” — no spinning grille for little fingers or dust to battle. target.comdyson.com
Airflow & cooling performance
Dyson’s Air Multiplier™ technology pulls room air through the base and accelerates it through the loop, projecting up to 500 L s⁻¹ (≈132 gal s⁻¹) in a smooth, uninterrupted stream. In practice that means you feel a solid breeze from 3–4 m away, something most £50 towers can’t manage. Ten speed steps let you fine-tune from a whisper of background movement (level 2) to a bona-fide wind tunnel (level 10). The 70° oscillation arc is wide enough that two people on opposite sofas both get airflow. dyson.comtalksport.com
Noise & power draw
Dyson quotes a peak noise of ~64 dB and 56 W power consumption. Up to about level 4 it’s TV-friendly, but above that the high-pitched “ssh-hh” signature becomes noticeable — less a rumble than a hiss, which some find more intrusive than the dB figure suggests. Real-world user tests peg it at 65–75 dB at full tilt, so light sleepers may still prefer a bedside desk fan. digitec.cht3.comreddit.com
Everyday usability
- Remote & timer: 1–9 h sleep timer and ten precisely stepped speeds from the peanut-sized remote; no app control on this model.
- Maintenance: With no blades or grille, a quick microfiber wipe keeps it clean — no screwdriver sessions required.
- Safety: Bladeless design is pet- and child-proof by default. target.com
Price & value
The list price hovers around £349.99, though this summer’s promo has dropped it to £269 and refurbished units dip to ~£220. Even discounted, that’s still triple some competent oscillating towers such as the Pro Breeze or Dreo lines, which cool almost as well but look far less elegant. talksport.comthesun.co.uk
Pros
- Powerful, consistent airflow across large rooms
- Elegant, easy-to-clean bladeless design
- Lightweight with magnetised remote & sleep timer
- Lower turbulence than bladed rivals at equivalent airflow
Cons
- Premium pricing versus conventional towers
- High-frequency noise becomes obvious above level 5
- No smart-home or app connectivity
- Still needs a fan + purifier combo if you want filtration
Verdict ⭐⭐⭐⭐☆ (4 / 5)
If you want the safest, easiest-to-clean tower fan around — and you’re willing to pay for it — the AM07 delivers: genuine room-scale airflow, classy aesthetics and Dyson reliability. Bargain hunters or absolute silence seekers, however, will find better value (and quieter nights) elsewhere.
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